How to Optimize Website Speed: Best SEO Tips


Web page speed has always been a crucial part of SEO work, and as more digital marketing companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?

Why Website Speed?

In a word, search engine rankings. While optimized website load time is valuable from a user’s perspective, search engines reward it with higher rankings because speed is critical for robots scanning a website. If a competitor’s website loads faster than yours it will take a better position ahead of you on the search engine results page. The performance of a website is important, but so too is increasing website load time speed. Constantly monitor your website load time and take necessary measures to increase the site speed.



Minimize HTTP Requests

According to Yahoo, 85% of web page load time is spent downloading the different components of the page (e.g. images, CSS, and scripts). An HTTP request is multiplied when there are duplicate scripts in the code. Identify and remove these duplicate scripts.

The quickest way to improve site speed is to simplify your design.

•    Use CSS scripts to combine multiple images
•    Combine multiple style sheets into one
•    Combine background images into a single image
•    Use Script tag on your HTML page
•    Reduce scripts
•    Optimize Image Size
•    Images often contain additional comments and use unnecessary colors. Make images as small as possible so that the browser does not have to resize them.

Minify Resources

Minification, the process of reducing all unnecessary characters from source code without changing its functionality, helps to reduce its size and improve load time. Eliminate extra spaces, line breaks, and indentation in your code to keep your pages as lean as possible.
Minification tools available online include:

•    To minify HTML, Page Speed Insights Chrome Extension (generates an optimized version of your HTML code)
•    To minify CSS, YUI Compressor
•    To minify JavaScript, JSMin, YUI Compressor

Install a Cache Plugins

Caching plugins permit you to publish static rather than dynamic HTML files, reducing the time a page takes to load. Additional caching features include minification, caching of feeds, Gzip, and Content Delivery Network (CDN) support.



Comments

  1. preet kaurSeptember 29, 2021 at 12:12 AM

    Thanks for the knowledge
    digital marketing agency india

    ReplyDelete
  2. 101 DigitalApril 3, 2022 at 4:41 AM

    Amazing info! 101 Digital is a Digital Marketing Agency in Delhi, offering SEO, SMO, website design, online reputation management, and social media marketing. Get in touch with us today!

    ReplyDelete
  3. Digital OrraSeptember 20, 2022 at 1:14 AM

    Nice Blog! Gain an internationally recognized digital marketing certification. We acquire the right skills through extensive hands-on practice on a wide range of live digital marketing projects. Our institute will help in evaluating their student’s skills. We boost your Practical knowledge along with theoretical knowledge. Join the best digital marketing institute near you.

    ReplyDelete

Post a Comment

Popular posts from this blog

Reasons Why Is Digital Marketing Important for Startups?

Image
If you are operating a small business or if you are planning to start one, then this will be a good read for you. Most of the time the main aim of a small business owner is to bring in their first set of customers and to provide them with the best product, or service, and make them their loyal customers. Benefits of Digital Marketing The digital marketing benefits for small business are so huge that, more and more entrepreneurs are coming up due to the ease of marketing which digital marketing offers. Everyone is online! Your customers are all online, you could attract more potential customers through digital marketing than any of those traditional marketing techniques. The best feature is it can be done for any budget and can be scaled up as the business grows and also it’s measurable. Traffic from the Internet When the buyers can’t find your website while searching it means, you are losing your sales opportunities. SEO increases the traffic of your online search engine, in turn incr...
Read more

How to Find the Right Digital Marketing Agency for Your Business?

Image
Digital marketing is an effective way to take forward your business in this competitive digital world and increase the overall revenue that is generated. If you want to stay out of the crowd, it is mandatory that you opt for digital marketing. There are a few tips to ensure you are working with the digital marketing agency based on your needs, budget, and even any marketing campaigns and plans you may already have in mind. Before you hire a digital marketing agency , it is important to review the outlook of your company and any future plans you want to put forth as well. Know the services of a Digital marketing agency Mostly peoples are not fully aware of the services offered by a digital marketing agency. Research the market and then proceed with choosing your digital marketing agency. Search engine optimization(SEO) Social media management/marketing(SMM) Search engine marketing(SEM) Email marketing Online advertising (PPC, Google AdWords, Facebook Ads, etc.) Content marketing Website...
Read more